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About Shuddh Swad - The Journey of Purity

From Craving to Legacy

It started with one bite during Chhath Puja—a thekua that tasted like home but lacked trust. That moment ignited a fire: to blend ancient recipes with modern purity, turning a simple dream into India's beloved snack revolution.

2019: The Spark

A founder's hygiene revelation during festival cravings.

2021: First Batch

Launching with handmade thekuas from a home kitchen.

2025: Nationwide

Now in thousands of homes, FSSAI-certified and growing.

Our Values

Our Philosophy of Purity

Authentic Recipes

Recipes passed through generations bring the taste of real India to every bite.

Uncompromising Hygiene

Clean kitchens, safe snacks, and trust baked into every product we make.

Available for All

Deliciousness shouldn’t be seasonal — we make tradition accessible every day.

Our Core Values

Our Core Values

These principles guide everything we do, from sourcing ingredients to serving our customers.

Sustainability

We source ingredients responsibly and use eco-friendly packaging to minimize our environmental footprint.

Quality

We never compromise on quality, using only premium ingredients to create exceptional snacks.

Health

We believe healthy snacking should be delicious, creating nutritious options without artificial additives.

Community

We support local farmers and give back to communities through various charitable initiatives.

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