Our Products
From Craving to Legacy
It started with one bite during Chhath Puja—a thekua that tasted like home but lacked trust. That moment ignited a fire: to blend ancient recipes with modern purity, turning a simple dream into India's beloved snack revolution.
2019: The Spark
A founder's hygiene revelation during festival cravings.
2021: First Batch
Launching with handmade thekuas from a home kitchen.
2025: Nationwide
Now in thousands of homes, FSSAI-certified and growing.
Our Values
Our Philosophy of Purity
Authentic Recipes
Recipes passed through generations bring the taste of real India to every bite.
Uncompromising Hygiene
Clean kitchens, safe snacks, and trust baked into every product we make.
Available for All
Deliciousness shouldn’t be seasonal — we make tradition accessible every day.
Our Core Values
These principles guide everything we do, from sourcing ingredients to serving our customers.


